Rauw Alejandro

Despacito is a song by Puerto Rican singer Luis Fonsi The song, as well as Daddy Yankee became the song that was streamed the most in less than six months. It was a mixture of reggaeton, pop and rock has not just brought interest to reggaeton, but also attracted attention to Latin music more generally. Billboard's Top 100 had four songs mostly in Spanish in 2016, compared to two in 2015. In the midst of the Despacito's popularity in 2017 there were 19 predominantly Spanish songs that were included in the Top 100. Then in 2020 the number was 41. Justin Bieber re-mixed Despacito with an English version in the year 2017. In the year following, popular artists began working with reggaeton artists. Drake teamed with Bad Bunny for the production of MIA (2018) as well as Madonna worked on Medellin with Maluma (2019). In 2020, a few Reggaeton artists were complaining about the trend of the genre towards the mainstream. However, a younger generation like Rauw Alejandro was determined to keep the trend going. It often blended elements from electronic dance music, as well as different styles.

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